Amazon Competitors: who it competes with and how it compares
In retail Amazon competes with Walmart, Alibaba, Temu and Shein, and in India with Flipkart and Reliance Retail; in cloud with Microsoft Azure, Google Cloud and Oracle 4.
Founded1994, Bellevue, Washington
FoundersJeff Bezos
StatusListed
Listed onNasdaq: AMZN
Market cap$2.66T
Revenue$638.0B (FY2024)
Retail competitors
Walmart is Amazon's biggest rival in the US and runs Flipkart in India. Chinese platforms such as Alibaba, Temu and Shein compete on price, and Shopify powers independent online shops. In India, Reliance Retail is the largest retailer 4.
Cloud competitors
AWS is the largest cloud provider, ahead of Microsoft Azure and Google Cloud, with Oracle growing fast in AI computing 4.
Media and devices
Prime Video competes with Netflix, Disney and YouTube; Alexa and Echo compete with Google and Apple devices 4.
Frequently asked questions
Walmart in retail and Microsoft Azure in cloud computing.
Flipkart, owned by Walmart, and Reliance Retail, owned by Mukesh Ambani's Reliance Industries.
Sources✓ Verified 3 Nov 2026
1 Forbes, Ranked: The top 10 richest people in the world (November 2026), 1 Nov 2026, Bezos stake and share moves
2 CompaniesMarketCap, Largest companies by market capitalization, 2 Nov 2026, Market cap
3 Amazon, Amazon annual report 2024, 7 Feb 2025, Revenue, segments
4 Amazon (company), Wikipedia, accessed 3 Nov 2026; history, acquisitions, leadership
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