Apple Products revenue by segment, iPhone to services
The iPhone brought in $209.6 billion, about half of Apple's FY2025 revenue, and services $109.2 billion 1.
What does Apple sell?
Apple reports five product and service categories: iPhone, Mac, iPad, wearables, home and accessories, and services 2. The iPhone is the largest by far, at $209.6 billion (about ₹19.8 lakh crore) in the 2025 financial year 15. Services, at $109.2 billion (about ₹10.3 lakh crore), are second 15.
Revenue by segment
| Segment | FY2023 | FY2024 | FY2025 | Share of FY2025 |
|---|---|---|---|---|
| iPhone | $200.6bn | $201.2bn | $209.6bn | 50.4% |
| Services | $85.2bn | $96.2bn | $109.2bn | 26.2% |
| Wearables, home and accessories | $39.8bn | $37.0bn | $35.7bn | 8.6% |
| Mac | $29.4bn | $30.0bn | $33.7bn | 8.1% |
| iPad | $28.3bn | $26.7bn | $28.0bn | 6.7% |
| Total | $383.3bn | $391.0bn | $416.2bn | 100% |
Figures are from Apple's 10-K for the year to 27 September 2025 2. Shares are our calculation. The sources reviewed do not give a full-year 2026 split by segment, only the fourth quarter 3.
The latest quarter
| Segment | Q4 FY2026 (Jul-Sep 2026) | Change on a year earlier |
|---|---|---|
| iPhone | $57.6bn | +17% |
| Services | $31.6bn | +10% |
| Mac | $10.8bn | +24% |
| Wearables, home and accessories | $8.3bn | -8% |
| iPad | $6.2bn | -10% |
Total quarterly revenue was $114.5 billion, up 12%, and services set an all-time record 3. Services carried a gross margin of 76%, against 37.2% on products 3.
Product lines
The iPhone has been Apple's main product since its launch in 2007 4. The Mac line runs on Apple's own chips after a shift announced in 2020 4. Wearables include the Apple Watch, introduced in 2014, and AirPods; the Vision Pro headset went on sale in 2024 4. Services cover the App Store, iCloud, AppleCare, Apple Music and other subscriptions 4.
Where Apple sells
| Region | FY2024 | FY2025 |
|---|---|---|
| Americas | $167.0bn | $178.4bn |
| Europe | $101.3bn | $111.0bn |
| Greater China | $67.0bn | $64.4bn |
| Rest of Asia Pacific | $30.7bn | $33.7bn |
| Japan | $25.1bn | $28.7bn |
Greater China was the only region where sales fell in 2025, by about 4% 1. Apple does not publish a separate India revenue figure in these results 1. In the September 2026 quarter Greater China recovered to $17.5 billion 3.
Why services matter
Services grew from $85.2 billion in 2023 to $109.2 billion in 2025 2. Because they earn about twice the gross margin of hardware, they lift Apple's overall profit 3.
Frequently asked questions
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