Flipkart Competitors: who it competes with and how it compares
Bernstein put Flipkart's e-commerce share at 48% in FY23 24. Its main rivals include Amazon and Meesho 24.
Market share
Bernstein estimated that Flipkart held 48% of India's e-commerce market in FY23, and that Meesho was the fastest-growing platform 24.
Rivals by segment
| Segment | Flipkart business | Rivals named in reports |
|---|---|---|
| Marketplace | Flipkart | Amazon, Meesho 2434 |
| Quick delivery | Flipkart Minutes | Blinkit, Zepto, Instamart 15 |
| UPI | super.money | Larger UPI apps 21 |
Strengths
- The largest share of Indian e-commerce in FY23, as estimated by Bernstein 24.
- Backing from Walmart and Google 13.
Risks
Frequently asked questions
Amazon and Meesho in e-commerce, and Blinkit, Zepto and Instamart in quick delivery.
Bernstein estimated 48% of Indian e-commerce in FY23.
Sources✓ Verified 6 Nov 2026
1 Business Standard, Walmart pays $3.5 billion to increase stake in Flipkart, 2 Sep 2023, Walmart $3.5bn
2 Outlook Business, Google to buy minority stake in Flipkart for $350 million, 1 Jan 1970, Walmart 85%, Google
3 The Star (Reuters), Google to invest $350 million in India's Flipkart, 24 May 2024, Google $37bn valuation
4 Business Standard, Alphabet arm gets CCI clearance to acquire stake in Flipkart, 26 Nov 2024, CCI approval
5 Inc42, Flipkart completes reverse flip to India ahead of IPO, 1 Mar 2026, reverse flip
6 Yahoo Finance, Flipkart puts IPO on hold, 1 May 2026, IPO on hold
7 Yahoo Finance, Flipkart completes domiciliation to India ahead of IPO, 1 Mar 2026, domicile, GMV
8 YourStory, Flipkart through the years, 1 May 2018, history
9 Business Standard (PTI), Myntra buys Jabong for $70 million, 26 Jul 2016, Jabong
10 Business Today, Flipkart co-founder Sachin Bansal bids adieu, 10 May 2018, Walmart deal, Sachin exit
11 The Week, Flipkart acquires Walmart India, 23 Jul 2020, Walmart India
12 TechCrunch, Flipkart to acquire online travel firm Cleartrip, 15 Apr 2021, Cleartrip
13 TechCrunch, Flipkart and PhonePe complete separation, 22 Dec 2022, PhonePe separation
14 TechCrunch, Flipkart co-founder Binny Bansal leaves board, 26 Jan 2024, Binny Bansal board exit
15 Business Today, What is Flipkart Minutes, 8 Aug 2024, Minutes launch
16 Business Today, Flipkart CFO Sriram Venkataraman steps down amid IPO plans, 20 Mar 2026, CFO change
17 The Week, Sharon Pais to head Myntra as Nandita Sinha steps down, 13 Apr 2026, Myntra head
18 Business Standard, Flipkart top leadership exits, 13 May 2025, leadership exits
19 Outlook Business, Flipkart Minutes hits 1,000 stores, 1 Jan 1970, Minutes stores
20 Business Standard, Flipkart festival sale 2025: premium demand, 24 Sep 2025, Big Billion Days
21 Business Standard, super.money fifth largest on UPI in February, 13 Mar 2025, super.money
22 Business Standard, Flipkart secures approval for direct lending in India, 5 Jun 2025, NBFC
23 Inc42, SastaSundar's partnership with Flipkart over, 1 Jan 1970, SastaSundar partnership
24 Outlook Business, Flipkart leads e-commerce market with 48% share: Bernstein, 1 Jan 1970, market share
25 Entrackr, Flipkart shuts down ANS Commerce, 1 Jan 1970, ANS Commerce
26 Business Today, Flipkart forays into e-pharmacy, acquires SastaSundar.com, 19 Nov 2021, SastaSundar
27 Angel One, Flipkart acquires majority stake in Minivet AI, 1 Jan 1970, Minivet AI
28 Business Standard, Flipkart loss widens 45% to ₹4,890.6 crore in FY23, 23 Oct 2023, FY23 Flipkart India
29 Business Standard, Flipkart Internet loss reduces 9% in FY23, 28 Dec 2023, FY23 Flipkart Internet
30 Entrackr, Flipkart Internet reports ₹20,493 crore revenue in FY25, 1 Jan 1970, FY25 Flipkart Internet
31 YourStory, Flipkart loss widens, revenue up in FY25, 1 Sep 2025, FY25 Flipkart India
32 CXO Digital Pulse, Flipkart Internet's revenue falls 19% to ₹16,295 crore in FY26, 1 Jan 1970, FY26 Flipkart Internet
33 BW Disrupt, Flipkart Group narrows FY26 loss to ₹8,468 crore, 1 Jan 1970, FY26 group
34 Malay Mail (Reuters), What are India's antitrust findings against Amazon, Flipkart, 15 Sep 2024, CCI findings
35 Business Standard, SC transfers Amazon, Flipkart petitions to Karnataka HC, 6 Jan 2025, case transfer
36 LiveLaw, Karnataka High Court reserves judgment in challenge to CCI proceedings, 1 Apr 2026, judgment reserved
37 Inc42, Flipkart served ₹10,600 crore ED notice for forex violations, 1 Jan 1970, ED notice
38 YourStory, Flipkart's Binny Bansal resigns, 1 Nov 2018, Binny Bansal resignation
39 MediaNama, Consumer forum orders Flipkart to pay ₹10,000 for refusing return of fake product, 1 Nov 2024, consumer forum
40 Inc42, Flipkart To Defer IPO Till 2028, Eyes EBITDA Profitability In FY27, 15 May 2026, Walmart owns 80%, IPO deferred, EBITDA breakeven FY27
41 Zerodha Z-Connect, Flipkart defers IPO as Walmart pushes profitability-first strategy, 15 May 2026, Walmart owns over 80%, IPO deferred
42 Walmart Inc., Annual report on Form 10-K, fiscal 2026, 1 Jan 1970, Form 10-K for the year ended 31 January 2026, majority stakes in Flipkart and PhonePe
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